Lead Magnet
Smart lead capture with intent analysis
For owners and marketing teams getting leads without context and burning time qualifying manually. Lead Magnet delivers enriched lead + quality score ready for action.
What it does
- Frictionless on-site lead capture: visitor gets immediate value in exchange for email + intent.
- Real intent analysis: the engine categorises the lead (research / buying / support / noise).
- Profile enrichment: estimated sector, approximate company size, prospect context.
- 0-100 quality score per lead so your sales team prioritises hot leads.
- Automatic push to HubSpot CRM (other CRMs via webhook) with full profile on the contact.
- Bot and noise detection: malformed leads are filtered before reaching the CRM.
How to use it
- 1
Embed the module on your site
Lead Magnet ships as a widget on your landing. You configure what value you give the visitor (free analysis, download, demo) and what you want to know.
- 2
Validio qualifies the lead
When a visitor engages, Validio analyses intent, enriches the profile with coherent public data and computes the quality score in under 10 seconds.
- 3
Your CRM gets the ready-to-act lead
The lead arrives in HubSpot (or your CRM via webhook) with sector, estimated size, intent and score. Your sales team decides in seconds whether to call same-day.
Real use cases
B2B SaaS with high-intent site but contextless leads
A B2B SaaS captures 200 leads/month via classic form. Only 30 are hot but the sales team chases all of them. Lead Magnet delivers a score and prioritises: the rep focuses on the 30 from day 1.
Consultant fielding cold web requests
A consultant receives generic web contacts without knowing if they're researchers or future clients. Lead Magnet categorises intent and only forwards the serious ones, dodging discovery calls with no future.
E-commerce with a "contact sales" form
A B2B e-commerce uses a simple form for large orders. Lead Magnet replaces the form, captures intent + enriches, and the sales team qualifies only the > 5k EUR potentials.
Frequently asked questions
- Do I need a CRM to use Lead Magnet?
- Not required. Without a connected CRM you get leads via email + Validio dashboard. If you connect HubSpot (native) or a custom webhook, leads push automatically with the full profile.
- Is it GDPR-compatible?
- Yes. The widget includes explicit consent + documented legal basis (legitimate interest or consent depending on configuration). Data is stored in the EU perimeter and respects right to erasure.
- How does it tell real intent from a bot?
- Lead Magnet combines signals: interaction timing, enriched data coherence, prior on-page behaviour. Bots tend to fail 2-3 signals simultaneously. The score reflects confidence.
- How much traffic can it handle?
- Pro: up to 1,500 qualified leads/month included. Agency: up to 5,000. Beyond that, the cost per additional qualified lead is documented at /pricing — no surprise overage.